Challenge
Intex wanted to bring its established product experience into a more modern digital environment. WeCreate designed a new UX/UI mobile app that makes it easier for customers to explore Intex’s extensive range of pools, air mattresses, inflatable hot tubs and more. The project covered UX research, information architecture, user journeys, wireframing and mobile UI design.
The UX design puts product discovery at the centre of the experience. Straightforward navigation and carefully structured user journeys help users move from browsing to purchasing without unnecessary digital detours. Information architecture and wireframing helped create a clear path through the product range, making the app approachable for both new and returning customers.
The mobile UI design translates Intex’s qualities of durability, comfort and innovation into a fresh digital experience. Engaging graphics, considered layouts and brand-aligned design elements create a familiar yet contemporary interface. The result is an accessible mobile platform that makes Intex products easier to discover and purchase while strengthening the brand’s digital presence.
