Challenge
JCDecaux needed a mobile experience that could make its advertising content and local promotions easier to discover. WeCreate designed a new UX/UI mobile app focused on usability, intuitive navigation and seamless interactions. The project covered UX research, user journeys, information architecture, wireframing and mobile UI design.
The UX design puts clarity first. Carefully structured user journeys help people move naturally through advertising content and local promotions, while a clear information architecture makes relevant content easier to find. Wireframing allowed us to refine the experience before bringing it to life through the UI design.
The mobile UI design brings JCDecaux’s established brand identity into a more engaging digital environment. Consistent visual language, accessible content and considered interactions create an experience that feels both familiar and fresh. The result is a more intuitive mobile platform that connects users with relevant local content while supporting JCDecaux’s wider digital strategy.
