Challenge
Originals Media Group needed a brand identity that could match its ambitions across Asia’s fast-moving entertainment landscape. WeCreate developed the brand strategy, naming, visual identity and brand guidelines to create a distinctive identity for a modern, multi-platform media company. The creative direction reflects Originals’ focus on diverse audiences, equality and women’s empowerment without losing its entertainment edge.
We then carried the new branding into the digital experience through UX and UI design. The website was structured to make Originals’ services, content and market presence easy to discover, while giving its growing portfolio plenty of room to shine. Clear information architecture, intuitive navigation and a confident visual language create a digital experience that feels contemporary and distinctly Originals.
Custom WordPress web development provides the technical foundation behind the new platform. The scalable structure makes it easier for Originals to manage its content and expand its portfolio as the business grows. The result is a cohesive brand and digital ecosystem that gives Originals a stronger presence across Asia and a consistent foundation for future communications.
Originals Media Group produces and distributes premium entertainment content in local languages for countries across Asia. The business uses an innovative way of working by using multiple platforms to merge television with social media and produce music as a cross promotional tool. This guarantees fresh and original content for free-to-air television, pay TV and digital platforms, tailored to the target market.We have been tasked with developing the company’s brand identity, from name creation to brand identity guidelines development to web UX/UI design & WordPress web development. To reflect Original’s unique space in the marketplace we designed with the group’s core values diversity, equal play and women’s empowerment in mind, which are evident throughout their working style and production content.
