Challenge
Ariana needed a digital home that could give its editorial content the attention it deserves. WeCreate designed and developed a new UX/UI website and WordPress platform for the publication, bringing interviews, features, main topics and Q&A content together in one engaging experience. The project covered UX research, information architecture, user journeys, wireframing, responsive UI design, WordPress web development and WooCommerce integration.
The UX design makes a diverse editorial offering easier to navigate and discover. Clear content structures and considered user journeys help readers move naturally between different article formats, while strong visual presentation keeps the experience firmly editorial. We also designed a straightforward subscription journey, making it easier for readers to go from enjoying the content to becoming subscribers.
The UI design gives Ariana’s stories plenty of room to breathe across desktop, tablet and mobile. Custom WordPress web development provides a flexible CMS for ongoing publishing, while WooCommerce supports online payments and subscriptions without disrupting the reading experience. The result is a scalable digital publication that combines engaging editorial storytelling with practical e-commerce functionality.
