Challenge
Alizila needed a digital presence that matched the depth of the stories it tells. WeCreate developed a new brand identity, UX/UI website and digital platform for Alibaba Group’s news hub, covering corporate news, business insights, e-commerce and China’s digital economy. The project included brand strategy, logo design, UX research, information architecture, user journeys, wireframing, prototyping, responsive UI design and website development.
The UX design puts content discovery at the centre of the experience. Intuitive navigation, search and clear calls to action help readers move quickly through a diverse editorial offering, while personalised recommendations make relevant stories easier to find. Articles, videos and podcasts are structured into a flexible content experience that works for both quick reads and deeper dives.
The new branding and visual identity design give Alizila a more distinctive and sophisticated digital presence. The UI design carries that identity across responsive layouts while keeping the interface clear, editorial and easy to navigate. The result is a scalable digital platform that makes complex business and market insights more accessible to global audiences.
