Medical expertise, made beautifully approachable.

We started with UX research, information architecture, user journeys and wireframing to simplify how visitors discover and compare treatments. The responsive UI design uses clear content structures and considered visual presentation to make complex information easier to digest. Strategic calls to action then guide users towards the next step without making the experience feel overly sales-driven.

Behind the interface, custom website development and third-party integrations provide the functionality CosMax needs to support its digital experience. The scalable structure makes it easier to manage treatments and content as the business grows. The result is a more intuitive website that brings together medical credibility, approachable beauty communication and a clearer path to conversion.

CosMax medical beauty centre in Hong Kong provides customized beauty treatments. What sets CosMax apart from other beauty centers is that all treatments are led by medical doctors and are tailor-made to give each individual a personalized medical beauty treatment. At present CosMax has more than 60 excellent cosmetic instruments from around the world, offering a wide range of cosmetic courses. CosMax felt the design of its website was outdated and that poor navigation obstructed the company’s goal of achieving more new customer registrations.We upgraded the entire web design and through a new Ux and UI design found the fine balance between communicating the ‘cold’ technical medical business aspect and the ‘warm’ personal one-on-one care. The experience of visiting the new website is one that leaves the visitor feel welcome and clearly informed of the beauty journeys offered. The UX and UI web re-design provide clean and simple navigation through treatments offered with evident CTA’s along the way.