Challenge
Hypebeast needed a digital experience as sharp and dynamic as the culture it covers. WeCreate designed and developed a new UX/UI e-commerce website that brings fashion, art, music and culture together with online retail. The project covered UX research, information architecture, user journeys, wireframing, responsive UI design and e-commerce development.
The UX design focuses on making discovery feel effortless. Clear navigation helps users move between editorial stories, latest releases and product ranges without losing the thread. Thoughtful user journeys and structured content make browsing, product discovery and shopping feel like part of the same experience rather than separate destinations.
The UI design gives the platform a strong visual presence while keeping the interface practical and easy to use. Responsive layouts ensure the experience works smoothly across devices, while the e-commerce development provides a flexible foundation for future products, content and features. The result is a more connected digital ecosystem that lets Hypebeast do what it does best: keep users curious, engaged and clicking.
HYPEBEAST was launched in 2005 as a one-stop news source for Internet savvy fashion enthusiasts and continues to inform and inspire trendsetters in all forms of fashion, arts, design and culture. With 9.4m unique visitors per month Hypebeast is no small fish. The company employs more than 250 people throughout North America, Asia and Europe. The brand has five online domains as well as vertical operations in TV, radio and print. We have been approached by Hypebeast to rebrand its web presence with a new User Interface that would solidify the brand identity. The main objective was to improve the user experiencedesign while respecting the brand’s existing ethos and aesthetic as well as the back-end structures. With minimal on-screen clutter we designed a clean and monotone UI design making sure that content from all the companies’ verticals is easily accessible through one-click links on the homepage. Throughout the process we kept Hyperbeast’s fashionable and digitally conscious millennial audience top of mind to provide relevance to all design decisions. The website’s new UI complements and strengthens the well-loved HYPEBEAST brand identity.
