Hospitality, with fewer digital detours.

The UX design focuses on the moments that matter most to travellers. Clear navigation makes it easier to discover properties, explore facilities, select rooms and move through the booking journey. Thoughtful information architecture and content presentation reduce friction while giving each hotel space to communicate its own character.

The UI design brings the experience together with a polished, responsive interface that reflects Sino Group Hotels’ established hospitality positioning. Behind the scenes, the digital platform also supports more efficient content and operational processes, creating a stronger foundation for ongoing management. The result is a more consistent and engaging hotel experience that works across markets, properties and devices.

Sino Group Hotels has over 3,600 guest rooms and suites in ten hotels across Hong Kong, Singapore and Australia. we have redesigned the website’s UX and UI as the growing portfolio wants to ensure efficient interaction with the hotels’ different target audiences and a scalable design for future expansion. The site’s new UI design creates an attractive overview of the group’s hotels while providing fast and efficient direction to the visitor inthe booking process across all mobile platforms and is fully aimed on conversion. The web design communicates the heart and soul of the Sino brand and the experience created through the newly designed UI is one that entices to explore, provides unique visual impressions through photo and video and offers accessible and comfortable control in the most intuitive and simple way. The result is a vehicle that really works to improve sales.